Technology and Contractors
Websites getting more personal
Today, websites are more dynamic (interactive) rather than static, statistics show that the “about us” page is most visited page on a site. Consumers report that they want to know more about the company and person before they initiate contact. A good website will introduce you and your company to a potential customer, and there will be a sense of familiarity when you do meet. Our area is a popular retirement/second home destination, people from far away are looking for local contractors.
Tips on creating a good “About Us” page.
Blogging as a resource
Many successful contractors use blogs on their website, these can serve several purposes:
- Show off a recent project
- Show how you solved a problem
- Show your employees at work
- Educate readers-see examples here.
- Answer frequently asked questions
Using apps and programs to do estimates
There are many programs available now to do measurements, takeoffs, estimates on the jobsite.
- Painters can use apps like Swatchdeck to share color palettes with customers and employees
- Electricians can use Electrical Calc to calculate loads
- General Contractors can view/change blueprints on their Ipad with Iblueprint
- Calculate concrete costs
- Manage labor hours with Busybusy
Many contractors are completing estimates and having the customer sign them right from a tablet. They can use apps like Contractor Estimating and Invoicing to manage all the details of a job.
July 17, 2014